SAC-TOWN RODEO

Where Tradition Meets Tribute –
Ride for the Heroes of Sacramento!

Mark your calendar for September 12 AND 13, 2026, as Cal Expo kicks off the NBC tour and transforms into a rodeo haven.

*NOTE: Early Bird Special Price ENDS 7/31/2026!*

Welcome to the Sac-Town Rodeo!

The Sac-Town Rodeo is a tribute to the timeless spirit of Western Culture, showcasing incredible talent and celebrating our community. Chosen as one of the stops of the NBC Tour, Sac-Town Rodeo features Bulls, Broncs, & Bullfights along with many other entertaining events.
 
Sac-Town Rodeo is a benefit for the Fire Fighters Burn Institute, which supports first responders with resources and gratitude for their service. Diamond Productions, brings over 36 years of experience producing quality events. We invite you to join us for an exciting and fun family friendly event honoring tradition and supporting heroism
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Entertainment

Bull Riding – Hold on Tight!

Feel the intensity as riders go head-to-head with some of the toughest bulls in the arena. This high-energy event is a crowd favorite, promising heart-pounding moments and unbelievable skills from some of the best bull riders in the country.

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Bronc Riding – Tradition at Its Best

Watch cowboys test their limits on bucking broncs, displaying power, precision, and passion. This event embodies the raw energy of rodeo culture and is sure to keep you on the edge of your seat!

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Mutton Busting – Fun for All Ages!

The little cowboys and cowgirls have their moment in the spotlight! Mutton busting is a fan favorite, where kids ride sheep in a display of bravery and fun that the whole family can enjoy.

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Pre Rodeo Activities

Arrive early to immerse yourself in a range of exciting pre-rodeo activities! With something for everyone, the Pre Rodeo promises a fantastic start to an unforgettable day.

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Our Valued Sponsors

Thank you to our sponsors for making the Sac-Town Rodeo possible! Together, we support our community and honor our Sacramento Heroes. Interested in partnering with us? Visit our Sponsors page for more information on sponsorship opportunities.

Title Sponsor: Oracle Construction & Restoration